Sales of bread and pastries in supermarkets are rising and are expected to continue to rise in the coming years. Demand will therefore increase at the industrial baker, supplier of bread and pastries at supermarkets, among others. 

Increase in the sales of bread in supermarkets

Less and less artisan bakers can be seen in the streets, and in recent years there has been a decline. From 2010 to 2017, the number of bakeries in the Netherlands fell by 8%. Fewer bakeries around the corner contributed to the increase in sales of bread and pastries at the supermarket. Consumers are more likely to opt for inexpensive and simplicity: a one-stop-shop supermarket, rather than going to ten shops that often charge higher prices.

A closer look at the business process

With the increasing demand for bread and pastries at the supermarket, the demand for the supplier of these, the industrial baker, is also rising. Because of the rising demand, the production process is intensified and you need to take a closer look at the business process. If you want to prevent mistakes and deliver good quality products faster, this requires digitizing and automating manual activities. The employees are not being replaced, but the work is being done differently. After all, people are still needed, especially to control the automatic digital process. The digitization of business processes often results in an increasing effectiveness of business processes.

Bread crates enough!

Many elements of the production process, such as dough preparation, brake provers and the baking process, have already been automated by industrial bakers. In addition, bakers have taken significant digital steps for ordering processes and the provision of information. The challenge of digitizing the logistics process has not been overcome, but this also reduces errors and optimizes the overview. The core of an industrial baker remains the same: delivering fresh products to the supermarket as quickly as possible. Having enough Broban crates and dollies in stock in busy periods is an advantage.

This was also the case at Bakkerij de Paauw. Allard Vervoort project leader explains: ‘We have already automated all processes from raw material to where the bread leaves the bakery. The step that followed, managing the packaging flow, is what we are doing now with TrackOnline’. – Allard Vervoort project leader at Bakkerij de Paauw

The last digital step is in logistics, but because you have to deal with various parties this seems impossible. But nothing could be further from the truth. The solution is simple: transparency. An industrial baker has to deal with his own staff, transporters and customers. With real-time insight into the delivery process, errors are prevented, you save time and you lose less bread crates. This was also the case at Bakkerij de Paauw. Allard Vervoort project leader explains: ‘We have already automated all processes from raw material to where the bread leaves the bakery. The step that followed, managing the packaging flow, is what we are doing now with TrackOnline.’

Always know how many bread crates are where

TrackOnline gives you real-time insight into your packaging flow. This way you always know how many bread crates and dollies are where. TrackOnline is the online packaging registration platform. It allows you to register and manage your Broban crates and other packaging. It is an application that is easy to use on your phone, but you can also follow your dollies on your desktop if you prefer. A great advantage is that TrackOnline can be linked to other ERP systems, such as AFAS. TrackOnline fits into the total picture of automation, says Allard Vervoort, project leader at Bakkerij de Paauw: ‘An important distinction was the presence of an API so that we could make a link with our ERP.’

Also start automating your logistics process and get real-time insight into the packaging flow with TrackOnline. Request a trial period and try TrackOnline 30 days for free!